Innovation Factory Company Information...
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About the Innovation Factory...
The Innovation Factory takes a high-tech approach to solving the mundane but often life-endangering challenges of daily life. Our patented products are made in America and come with a limited lifetime warranty.
The Innovation Factory has a built a strong reputation to date through its successful entry into the niche for products that enhance visibility through the removal of ice and snow from the vehicle. Our current products include the IceDozer, IceDozer Plus and the Mini IceDozer.
The Innovation Factory is headed by former internet entrepreneur, Marvin Weinberger. We naturally think in short development cycles and the importance of product excellence.
These scientifically engineered tools have been well received. In a recent survey, more than 75% of respondents indicated that their purchase from the Innovation Factory represented a GOOD or EXCEPTIONAL value.
Our products have also been favorably reviewed on national television and in important publications from across North America, including The New York Times, Popular Science, the CBS Early Show, and the Winnipeg Free Press.
Writing in Injection Molding Monthly, Michelle Maniscalco starts her review of our products (and processes) with the words: "Thomas Edison would be impressed."
The Innovation Factory is a business of MIW Associates, LLC.
Our Mission...
The Innovation Factory is the "imagine if" Company. We take a scientific approach to tackling the mundane, but often unavoidable challenges of daily life. Our premium products are designed to provide extraordinary utility.
Core Principles...
- Do your Homework
- Relentless Innovation
- Attention to Process & Detail
- Dramatically Superior Products
- Customer Service and Reliability
- Make it in the USA
Market Research...
Doing Our Homework
As the first step in developing the IceDozer, the Innovation Factory conducted an extensive process of fact gathering and analysis. This research included a formal survey of more than 600 drivers (randomly selected, and drawn from across the regions of the United States). Here were some of findings that helped to inform the development of our premium tools.
- Virtually none of the respondents could recall the product name or manufacturer of the ice scraper which they currently own.
- Respondents voiced the following major complaints with their ice scrapers:
- Clear just a narrow sliver of the windshield with each pass.
- Particularly slow and tedious when clearing frost.
- Hopelessly outmatched against a thick buildup of ice.
- Awkward and tiring to use.
- Cheaply manufactured and break easily.
- Because of these shortcomings half of the drivers admitted to not fully clearing the ice from their windows.
- Respondents were also dissatisfied with the current methods for removing deep snow from their vehicles.
- In fact, 55% admitted to not taking the time to clear the snow from the roof of their vehicle before driving away.
- Some 59% worry about having an accident because they drive without completely clearing snow and ice from their vehicles (which results in blind spots).
- More than 80% of the drivers surveyed worry about getting in an accident because other drivers fail to clear off the windows of their vehicles.
